For over two decades, Bob and Michelle Fish have built BIGGBY Coffee by fostering strong relationships with franchisees and employees. In 2018, they shifted focus to the global coffee supply chain, recognizing its lack of transparency and equity. This led to the creation of One BIGG Island in Space (OBIIS), an initiative aimed at making global supply chains more transparent, sustainable, and fair. The name symbolizes the belief that the planet is a shared space, and global success depends on equity and sustainability for all.

In this Masterclass, Bob and Michelle will discuss how relationships have powered BIGGBY Coffee’s success and now drive a movement for responsible sourcing. OBIIS addresses issues of exploitation and environmental harm in the coffee industry by ensuring farmers are fairly compensated and that sustainable practices are used.

Key topics include:

• Relationship-Powered Supply Chains: How trust-based relationships revolutionized the coffee supply chain.
• Transparency in Commodities Markets: How OBIIS promotes radical transparency to create equitable, sustainable systems.
• The Future of Coffee: Scaling sustainable practices and treating coffee farmers as equal partners in the value chain.

OBIIS provides a blueprint for aligning supply chains with values, transforming industries beyond profit to create lasting positive impact.